Originally from Vieques, Puerto Rico, Alanah made her way to New York City after graduating from Syracuse University and began her career as the Social Media and Influencer Manager for IMG Fashion. After two-and-a-half years of leading social strategy and content for New York Fashion Week and Fashion Week’s globally, she made her way to Endeavor Global Marketing where she used her expertise to diversify her client portfolio by helping brands recreate and redefine their influencer strategies. As the influencer space evolved, so did her passion for pushing boundaries and introducing new ways to think about influencers as brand partners, which helped her grow the organization’s Influencer Marketing practice. Currently, Alanah spearheads influencer programs for EGM’s portfolio of clients including:  LEGO, The UFC, Under Armor, E. & J. Gallo Winery, and more.

@alanahrodriguez